Sonic Lost World – Debut Trailer

Agency: Ichi London

Client: SEGA

Music: Benny Benassi – Cinema (Instrumental)

Roles: Game capture, video and music edit

SEGA wanted to showcase Sonic in a new, 3d environment and to put everyone’s favourite spiky blue hedgehog and his new enemies The Deadly Six at centre stage. Ichi’s creatives developed a script around a CG element, being produced elsewhere, that rose to this challenge whilst showing off Sonic’s classic moves. I was responsible for realising the script through game capture and the video/music edit.

It was important to SEGA that the music fitted the vibe of the game so various tracks were tested and the trailer re-cut before deciding the right track. I can confirm that I hope I never hear this track ever again.