Saint’s Row IV – UK Launch TVCs

Agency: Ichi London

Client: Volition/Deep Silver

Role: Editor, Music Edits

Ichi developed a creative that parodied some well known ads for a betting website and highlighted some of the bizarre and unlikely sounding events that can happen in Saint’s Row IV.

Two halves of an ad would run as bumpers surrounding the rest of the ad break, the first offering odds on a very unlikely sounding event and the second showing it happen in-game. I produced three ten second gameplay edits for the end bumpers and a fourth standalone in-game mashup.