Sony make.believe (2009)

This ad (Vimeo version to follow) was part of a global push for Sony’s new make.believe brand and showcased elements from the company’s interests in film, music and game, the latter being represented by MotorStorm: Pacific Rift. Working to an animatic supplied by Animal Logic, I attempted to match camera angles as best I could to both the action in the pre-vis and the necessary objects in the track that the boy needed to interact with, all alongside a mass of utterly unpredictable AI drivers that did something different every time. Once I’d captured and matched a number of options for the full sequence, these were delivered to AL who decided on a final sequence, camera matched and shot the live action against greenscreen, comping the results seamlessly with the game footage.

MotorStorm: Pacific Rift – US TV/Cinema Ad (2008)

TV spot for MotorStorm: Pacific Rift, produced by DEUTSCH Los Angeles for SCEA

I built the 3d island from a top-down matte painting that was delivered by ArkVFX as part of my work on the MSPR announcement teaser and a height map built from several chunks of DEM data borrowed from the best bits of the Hawaiian islands. I also supplied video footage for the end sequence but not the edit. Music was originally Hotel Yorba by The White Stripes, but was changed to Wonderlust King by Gogol Bordello in the final version.

MotorStorm Launch Ad (2006)

TV Spot for MotorStorm/PlayStation 3 Launch, produced by TBWA\Chiat\Day

I produced a number of treatments for virals and TV adverts during development of the original MotorStorm title and after delivery, didn’t think too much more about them. Over a year later, at the launch of the PS3, I saw the TV spots and eventually remembered (and checked) my earlier work. The concept had been picked up by New York agency TBWA\Chiat\Day and the ‘white room’ idea additionally used as the basis of ads for both the console and for several other games for quite some time afterwards.