Sony make.believe (2009)
This ad was part of a global push for Sony’s new make.believe brand and showcased elements from the company’s interests in film, music and game, the latter being represented by MotorStorm: Pacific Rift.
Working to an animatic supplied by Animal Logic, I matched camera angles to both the action in the pre-vis and the necessary objects in the track that the actor needed to interact with, all alongside a mass of utterly unpredictable AI drivers. Once I’d captured and matched a number of options for the full sequence, these were delivered to AL who decided on a final sequence, camera matched and shot the live action against green-screen and comped the results with the game footage.
MotorStorm: Pacific Rift – US TV/Cinema Ad (2008)
Agency: DEUTSCH Los Angeles
Client: Sony Computer Entertainment America
Music: Wonderlust King, Gogol Bordello
Areas: Island creation/direction – DEM height data/matte painting
TV spot for MotorStorm: Pacific Rift.
The CG island was built from a high res, top down painting was delivered by ArkVFX as part of my work on the MSPR announcement teaser and a height map built from several chunks of DEM data borrowed from the best bits of various Hawaiian islands. I also supplied b-roll footage for the end sequence but for once not the edit itself.
It was filmed over farmland, I wouldn’t have minded seeing the damage after the very real vehicles hit the deck. WIP Music was Hotel Yorba by The White Stripes but this was was changed to Wonderlust King by Gogol Bordello in the final version.
MotorStorm Launch Ad (2006)
TV Spot for MotorStorm/PlayStation 3 Launch, produced by TBWA\Chiat\Day
I produced a number of treatments for virals and TV adverts during development of the original MotorStorm title and after delivery, didn’t think too much more about them. Over a year later, at the launch of the PS3, I saw the TV spots and eventually remembered (and checked) my earlier work. The concept had been picked up by New York agency TBWA\Chiat\Day and the ‘white room’ idea additionally used as the basis of ads for both the console and for several other games for quite some time afterwards.